Tag Archives: Target Field

Saunders Center

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Imagine a world in which our communities still used tax dollars to honor heroes, instead of honchos, where we valued the highest character over the highest bidder.

In that world, our most expensive publicly financed buildings would be named after respected leaders like Hubert H. Humphrey, Bud Grant, Herb Brooks and soldiers, instead of mega-corporations like U.S. Bank, TCF Bank, Xcel, CHS and Target Corporation. In that world, our public assets wouldn’t be sullied by excessive amounts of gaudy corporate graffiti.

Flip_Saunders_Arena

In that world, the Minnesota Timberwolves might soon be playing in a newly renovated Flip Saunders Center, giving the City-owned home court so much more of a sense of history, character, community, heart and soul than it has as Target’s Center.

Loveland

A New Nickname For Minnesota’s New Stadium

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The_Dome_Deflated-3The stadium formerly known as Mall of America Field at the Hubert H. Humphrey Metrodome” (MOAF@HHHM) obviously screamed out for shorthand, or a nickname.  So most of us just called it “The Dome,” much to the chagrin of the MOAF@HHHM brand managers.

“The Dome” was a bite-sized and descriptive label, so it worked better for ordinary people. “Metrodome,” “Thunderdome,” or “Homerdome” were occasionally in the mix, but usually it was simply “The Dome.”

But now that “The Dome” has been popped in spectacularly anticlimactic fashion, stadium officials are focusing on naming the replacement.   The corporate auction over naming rights probably will lead to a name that will be a mouthful, and therefore probably will be replaced by the masses with a new nickname.

Vikings_Stadium-2So what will we use as a shorthand reference for our new sports palace?  I’m hoping the nickname will be derived from the nature of the structure itself, as “The Dome” was.  When the shorthand is derived from the corporate name –  see “the bank” and “TCF Bank Stadium” – that strikes me as selling out to The Man.  Taxpayers paid significantly more to finance the stadium than the corporate sponsor, so I hate for the nickname to give the suits all the credit.

Like “The Dome,” the new nickname should be 1) concise and simple and 2) descriptive of a differentiating feature of the building.  Here are few options to spark  community brainstorming:

  • The Ship.  We’re told the architects were going for a Viking ship look with their design.  Therefore, calling the stadium “The Ship” could help architecturally challenged citizens like me appreciate the method behind the madness.  The park to the west then could be the Ship Yard, The Dock, or something corny like that.  To get more authentic, we could call it the Knarr, Karve, or Faerring.  But that’s probably too Scandi-geeky, even for Minnesota.
  • The Hipsterdome.  Minneapolis hipsters can’t like anything that the masses like, such as pro football stadia.  If they sided with the masses, they wouldn’t be hipsters.  However, if the non-hipster masses express disapproval for the controversial modernist design,  hipster contrarians would feel compelled to embrace it to show that they alone can see the genius in the design.  In that case, “Hipsterdome” would give Minneapolis hipsters ownership, or blame, depending on your opinion of the design.
  • The Oops.  I kind of like the unusual design, but I’m not sure it’s beautiful.  It’s asymmetrical form is reminiscent of everyone’s first “oops” pottery project.   It’s misshapen and lopsided, but, doggone it, it’s our misshapen and lopsided.  For some, dubbing it “The Oops” would represent a celebration of the beauty of bold non-conformity.  For others, “The Oops” would serve as a populist critique of the fancy pants architect, who clearly is “not from here.”
  • The Cheeseball.  Get it?  You know, because it looks like a cheeseball after the  guests have hacked it up?   You seriously don’t see that??!
  • The Sunporch.  Our new stadium will have the largest transparent roof in the world, and the largest casement windows in the world.  In other words, the Wilfs are constructing  the world’s largest sunporch.  You know, one of those pre-fab transparent porches that are always tempting pale, Vitamin D-deprived Minnesotans at the Home Shows?  In the middle of a brutal winter, what midwesterner doesn’t want to spend time battling Seasonal Affective Disorder in “The Sunporch?”
  • The Artless Museum.  The Vikings stadium design seems derivative of the Weisman Art Musem and Walker Art Museum, so “The Artless Museum” would help people understand the differentiation among those three buildings. That is, this is the chunky building that contains no art.   “The Artless Museum” also would serve as commentary on the quality of the home team on permanent display.
  • The Rohrschach.  If you asked 100 Minnesotans what this amorphous new stadium  looks like, you might get 100 more different answers.  So rather than having a nickname that forces a single interpretation on everyone, maybe we should nickname it after the psychological inkblot test that allows for an unlimited number of interpretations.
  • The AntiDome.   It’s the AntiDome because the jagged, asymmetrical shape is the polar opposite of the smooth, symmetrical Dome.  It’s the AntiDome because it overcomes the things we hated about the Dome – the drabness, the frumpyness, and the shabby amenities.   The Dome is dead, long live the AntiDome.

Ok, maybe I’m not entirely serious about all of these options.  If you think you can do better, add your voice.  Like it or not, with a community project as prominent and distinctive as this one, nicknaming will happen.  So how about we give it some collective thought?

– Loveland

 

Note:  This post also was featured in streets.mn, Twin Cities Daily Planet, and Politics in Minnesota’s Best of the Blogs.

Naming The Vikings Stadium

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And what shall we name our new little crown jewel?  No, I’m not talking about His Royal Highness Prince George Alexander Louis of Cambridge.  I’m talking about the long-gestating  stadium of Minneapolis, formerly known as Mall of America Field, formerly known as the Hubert H. Humphrey Metrodome.

The stakes for this little name game are high.  The owners of the San Francisco 49ers recently negotiated a stadium naming rights deal worth $220 million over 20 years with Levi Strauss, an obscure little brand desperate to buy itself some name recognition.  Vikings owner Zygi Wilf hopes to secure a cool $10 to $15 million per year off of naming rights of the new stadium.

The Wilfs have hired a firm to handle this task in Minnesota, Van Wagner Sports and Entertainment.  The naming guru at Van Wagner, Jeff Wagner, gave us “Target Center” a few years back.

But I am willing to offer my services for free.  After much research, here is my detailed analysis:

U.S. Bank Stadium.  This is the front-runner, because U.S. Bancorp is local, and because financial institutions are big into the stadium naming game these days.

  • Pro:  They’re sitting on lots of money and not lending much, so why not buy yourself a vanity plate?
  • Con:  Brand confusion.  Another crappy football team already has “The Bank” on the east bank, so adding a second “The Bank” branch on the west bank just would make everyone’s heads hurt.

Land O Lakes Stadium.  It would make a lot of sense for our local dairy food processor to want to put its name on the asymmetrical building that looks like a half eaten block of butter.

  • Pro:  Sounds like a melodic description of the Vikings’ beautiful home state, not like just another corporate commercial.
  • Cons:    Our neighboring rivals may have the corner on all dairy-related branding.

Wheaties Stadium.  If General Mills wants in, I hope they lead with their top sports-related brand rather than the parent company brand.

  • Pro:  “Wheaties” connotes “champions,” our aspiration.
  • Con:  “Wheaties” connotes “champions,” which would bring immediate false advertising charges.

3M Stadium.  3M, formerly known as Minnesota Mining and Manufacturing, is an iconic Minnesota company that produces world famous products such as PostIt Notes.

  • Pro:  Ultra-compact two-letter name dramatically saves on signage costs.
  • Con:  Sets up endless hilarious post-game punchlines for our beloved Wisconsin friends:  “You know what the three “m’s” in 3M Stadium really stands for, don’t you?”

Matt’s Bar Stadium.  If we must have a stadium named after a business, why not one that Minnesotans actually like, such as the loveable home of the Juicy Lucy in south Minneapolis.

  • Con:  They may not have quite as much money as U.S. Bank to pony up.
  • Pro:   It would be a homage to small businesses, which quietly account for half of Minnesota’s private sector jobs, while remaining “small enough to fail” without need of taxpayer bailouts.

OmniSynCorp Stadium.  OmniSynCorp is a little known start-up company that spent all its seed capital on hiring a corporate naming firm that now badly wants to see its name in lights.

  • Con: Promoting a business that will be in Chapter 11 in a few months may ultimately reflect poorly on the home team’s brand.
  • Pro:   The corporate naming firm promises that the corporations’ bleeding edge brand represents “an iconic homage to the game-changing synergistic synergy imbedded in our value-added values.”

Target Stadium.  I mean, why not?  We already have Target Center, Target Field, the Target Public School system, and Target Politicians.

  • Con:  It’s unfair to poor Walmart.
  • Pro:  It’s the soothing symmetry that only monopolies can offer.

People’s Stadium.  Governor Dayton famously promised us this would be a “people’s stadium,” not just the Vikings’ stadium, which persuaded the people of Minnesota to put up a half-billion dollars to pay for the joint.

  • Con:  It’s vaguely Soviet.
  • Pro:  Justice.

– Loveland

Note:  This post was also featured as a “best of the best” by MinnPost Blog Cabin.