Naming The Vikings Stadium

And what shall we name our new little crown jewel?  No, I’m not talking about His Royal Highness Prince George Alexander Louis of Cambridge.  I’m talking about the long-gestating  stadium of Minneapolis, formerly known as Mall of America Field, formerly known as the Hubert H. Humphrey Metrodome.

The stakes for this little name game are high.  The owners of the San Francisco 49ers recently negotiated a stadium naming rights deal worth $220 million over 20 years with Levi Strauss, an obscure little brand desperate to buy itself some name recognition.  Vikings owner Zygi Wilf hopes to secure a cool $10 to $15 million per year off of naming rights of the new stadium.

The Wilfs have hired a firm to handle this task in Minnesota, Van Wagner Sports and Entertainment.  The naming guru at Van Wagner, Jeff Wagner, gave us “Target Center” a few years back.

But I am willing to offer my services for free.  After much research, here is my detailed analysis:

U.S. Bank Stadium.  This is the front-runner, because U.S. Bancorp is local, and because financial institutions are big into the stadium naming game these days.

  • Pro:  They’re sitting on lots of money and not lending much, so why not buy yourself a vanity plate?
  • Con:  Brand confusion.  Another crappy football team already has “The Bank” on the east bank, so adding a second “The Bank” branch on the west bank just would make everyone’s heads hurt.

Land O Lakes Stadium.  It would make a lot of sense for our local dairy food processor to want to put its name on the asymmetrical building that looks like a half eaten block of butter.

  • Pro:  Sounds like a melodic description of the Vikings’ beautiful home state, not like just another corporate commercial.
  • Cons:    Our neighboring rivals may have the corner on all dairy-related branding.

Wheaties Stadium.  If General Mills wants in, I hope they lead with their top sports-related brand rather than the parent company brand.

  • Pro:  “Wheaties” connotes “champions,” our aspiration.
  • Con:  “Wheaties” connotes “champions,” which would bring immediate false advertising charges.

3M Stadium.  3M, formerly known as Minnesota Mining and Manufacturing, is an iconic Minnesota company that produces world famous products such as PostIt Notes.

  • Pro:  Ultra-compact two-letter name dramatically saves on signage costs.
  • Con:  Sets up endless hilarious post-game punchlines for our beloved Wisconsin friends:  “You know what the three “m’s” in 3M Stadium really stands for, don’t you?”

Matt’s Bar Stadium.  If we must have a stadium named after a business, why not one that Minnesotans actually like, such as the loveable home of the Juicy Lucy in south Minneapolis.

  • Con:  They may not have quite as much money as U.S. Bank to pony up.
  • Pro:   It would be a homage to small businesses, which quietly account for half of Minnesota’s private sector jobs, while remaining “small enough to fail” without need of taxpayer bailouts.

OmniSynCorp Stadium.  OmniSynCorp is a little known start-up company that spent all its seed capital on hiring a corporate naming firm that now badly wants to see its name in lights.

  • Con: Promoting a business that will be in Chapter 11 in a few months may ultimately reflect poorly on the home team’s brand.
  • Pro:   The corporate naming firm promises that the corporations’ bleeding edge brand represents “an iconic homage to the game-changing synergistic synergy imbedded in our value-added values.”

Target Stadium.  I mean, why not?  We already have Target Center, Target Field, the Target Public School system, and Target Politicians.

  • Con:  It’s unfair to poor Walmart.
  • Pro:  It’s the soothing symmetry that only monopolies can offer.

People’s Stadium.  Governor Dayton famously promised us this would be a “people’s stadium,” not just the Vikings’ stadium, which persuaded the people of Minnesota to put up a half-billion dollars to pay for the joint.

  • Con:  It’s vaguely Soviet.
  • Pro:  Justice.

– Loveland

Note:  This post was also featured as a “best of the best” by MinnPost Blog Cabin.

Symmetrical Couples and Asymmetrical Stadiums

Yesterday was a tough day for traditionalists.  If you like your weddings square and your stadiums oval, it was not your day.

The Minnesota Senate passed a law extending the freedom to marry to gay people.  A few hours later the Minnesota Vikings presented a stadium design that is more likely to be featured in the Hirshorn Museum than the Football Hall of Fame.

I feel for my conservative friends, who are hopelessly nostalgic for the glory days of their youth, when Ward and June were prototypical couples and football was played in Met Stadium’s glorious mud, wind and ice.  Yesterday, they were served a heapin’ helpin’ of contemporary change, and I know it was jarring for them.  As of this post, shrapnel from Joe Soucheray’s head reportedly has been found in three neighboring states. Continue reading

Is Chris Kluwe Getting A Same-Sex Divorce?

Statistically speaking, Chris Kluwe is the best punter in Minnesota Vikings history, according to KFAN Vikings analyst Paul Allen.

Yet this weekend, the Vikings used a high draft pick — high for a punter anyway, a fifth rounder — to potentially replace Kluwe. The Vikings say this move is strictly about Mr. Kluwe’s on-the-field performance, and has nothing to do with any off-the-field issues.

As noted, Kluwe’s punting career statistics just don’t warrant a firing.  Moreover, Kluwe is not trending downward.  He is coming off his best statistical year of his eight year NFL career, averaging a net 39.7 yards per punt.

Continue reading

The Real Problem With Vikings Stadium Financing

Albert Einstein said “anyone who has never made a mistake has never tried anything new.”  In the wake of reports that new e-gambling revenue is proving to be insufficient to fund the new Vikings stadium, Governor Mark Dayton and other stadium proponents recently have been heard mumbling similar sentiments.

With any mistake, and this one was a doozy, the important thing is to learn the correct lesson to carry into the future.  This is how that debate currently is playing out in Minnesota: Continue reading

Packers-Vikings Border Battle: Wanna Bet?

In case you haven’t heard, there is a Vikings-Packers game happening this Sunday that has playoff implications.  A couple people seem to be interested in it.  It’s reportedly an even bigger deal than the Meineke Car Care Bowl.

So, of course, now is the time when rival state politicians customarily make a sporting bet over who will win, to prove to the commoners that they are just regular Joes obsessing about football like everyone else.

Usually the bet is pretty predictable.  If Minnesota wins, Green Bay pays in cheese.  If Green Bay wins, Minnesota pays in pork, or whatever industry the politician wants to court.  Hilarity ensues.  We all can’t get enough of it.  It’s one of the most hackneyed and enduring rituals in American politics.

But how about we spice things up with some more culturally appropriate gifts? Continue reading

Three Reasons For The Silence On The Campaign Trail About Vikings Stadium Subidies

In 2012, the dominant issue in the Minnesota Legislature was the debate about public subsidies for the Vikings Stadium.  No issue was more emotionally charged.  No issue was more polarizing.  No issue was more heavily covered in the news.

So just a few months later, why is this marquee legislative issue such an insignificant factor in the campaign for control of the Minnesota Legislature?  After all, based on last year’s debate, you might expect that  it would be The Issue out on the stump.

But I’m not seeing it.  The issue hasn’t been raised once in any of the many political direct mail pieces that have clogged my mailbox, or cable TV ads flooding my living room.  Moreover, I Googled “Vikings Stadium and election,” and found no stories where the mother of all legislative Issues was playing a prominent role out on the political hustings. Continue reading

Bills’ Minnesota Currency Proposal: Change We Can Believe In?

U.S. Senator Amy Kloubachar’s virtually invisible campaign opponent Kurt Bills borrows many of his policy ideas from his mentor, libertarian presidential candidate Ron Paul.  One of the least discussed of Bills’ proposals is his call for Minnesota to consider issuing its own currency.

Like Congressman Paul, Mr. Bills backs a national return to the gold standard.  In addition, Bills has sponsored state legislation to study whether Minnesota should adopt an alternative currency.  Bills’ bill (H.F. 1664):

“A joint legislative committee is established to study the adoption of an alternative currency by and for the state of Minnesota and its citizens, in response to the abdication by the United States Congress of its constitutional duty to regulate the value of its money, which it has failed to do through the Federal Reserve System.”

Financial experts are not so sure about Mr. Bills’ state currency idea.  For instance David Parsley, a professor of economics and finance at Vanderbilt University was quoted by CNN saying:

“Having 50 Feds” could debase the U.S. dollar and even potentially lead the country into default.  The single currency in the United States is working just fine.  I have no idea why anyone would want to destroy something so successful — unless they actually wanted to destroy the country.”

Despite the naysayers, the prospect of having a cool new state currency raises many creative possibilities for Minnesotans.

Name.  For instance, what would we call the new Minnesota currency?

MinneDollar quickly comes to mind, but that seems much too obvious.  Plus, if the dollar collapses, as Mr. Bills foresees, “MinneDollar” wouldn’t inspire much confidence, now would it?

Alternatively, perhaps Minnesota’s dollar could be called “ “The Viking,” to symbolize our ability to dust ourselves off after humiliating defeats, and come back for more humiliating defeats, without ever seeing the epic futility of it all.  Very Minnesotan.

Or, the corporatist Republicans controlling the Legislature might prefer to sell off the naming rights of the new Minnesota currency for a price, to someone like Twin Cities Federal (TCF) Bank, which  already owns the naming rights to a largely taxpayer-funded stadium, and is run by a former GOP Party Chairman.  Yes, Minnesota’s equivalent to “the dollar” could be called “The TCF.”

Finally, there is always “The Gopher.” What better name to carry on Minnesota’s rich tradition of picking really humiliating names to represent our state?  Plus, “Golden Gopher?”  Gold standard?  Get it?

Faces.  After we name our new currency, we, of course, need to put a good face on it.

America’s first President, George Washington, preferred faceless money.  He was staunchly opposed to putting President’s images on U.S. currency.  Modest George thought doing so was too self-aggrandizing, elitist and monarchical.  In other words, George was a socialist.

However, something tells me that the likes of Jesse Ventura and Tim Pawlenty wouldn’t let modesty get in the way of monetary immortality for themselves.  So we’ll let those former Governors fight it out to determine whose face is on our new Minnesota currency.

Why did I leave current Governor Mark Dayton off my list?  Ah shucks, Modest Mark doesn’t need that.  (Owning most of the new currency is good enough for him.)

Motto.  After our currency has a name and a face, it would need a motto, something akin to the saying on U.S. currency, “In God We Trust.”

If we go with selling off the naming rights, as contemplated above, I guess we’d need the new currency motto to be “Your convenience bank.”  Stop whining, it will grow on you.

“In Ron Paul We Trust” also could work, since Mr. Paul is the brainchild of all this, and because he is treated like a deity by his adoring followers.

But given the Minnesota Republicans’ obsession with proving they are tighter with the Almighty than everyone else, the GOP-controlled Legislature would probably make the motto something more like “In God We Trust, Unlike the Godless Liberals.” Bam.  On-message.

The more I think about it, though, the more I think my vote for the new Minnesota currency name goes to “The Loon.” I know it’s hackneyed.  But loons are graceful creatures with a gorgeous call that is closely associated with Minnesota’s iconic lakes.   Loons are our State Bird.  “Common Loons” are both beautiful and “common,” just like the great people of Minnesota.

Besides, “The Loon” perfectly captures the merits of the Mr. Bills’ idea.

– Loveland

Note:  This post was also featured in the Politics in Minnesota Morning Report “Best of the Blogs” feature, as well as a “best of the best” in Minnpost’s Blog Cabin feature.

The Minnesota Vikings and The Butterfly Effect

Part of chaos theory is something called the butterfly effect, the notion that even a minor change in a nonlinear system, such as the flutter of a butterfly’s wings, can result in large differences in outcome later on, such as the change in the path of a tornado.

Politics is a decidedly non-linear system, where small changes can definitely cause large swings in outcomes. Here are a few the behind-the-scenes flutters that caused the Vikings to finally prevail in their decade-long effort to secure stadium subsidies at the State Capitol.

A Recount.  00.4% of the vote.  That was Mark Dayton’s margin in a general election recount in 2010.  As a result, “Landslide Dayton” became the Vikings most powerful and committed supporter.

But what if Dayton’s 2010 opponent Tom Emmer had not started his campaign so gaffe-prone?  What if pennies had not been dumped on Emmer, turning an obscure issue like tip credits into an enduring symbol of an ideologically extreme candidate?

In a Republican wave election year, it’s easy to imagine that a few small improvements in Emmer’s campaign could have given Emmer an additional 00.5% of the vote, and the helm of state government.

If Emmer had prevailed, he would not have been as aggressively pro-Vikings Stadium as Dayton.  MPR captured Emmer’s position in 2010:

 “I support a solution for a Vikings stadium, but I don’t think you give $700 million in taxpayer money and hand it over to a private business.”

Emmer suggested a voter referendum linking funds from a new casino to pay for the stadium. He also suggested community ownership (Green Bay Packers model) or giving Wilf the Metrodome.

The Vikings viewed all of Emmer’s demands to be bill killers.  So if Dayton hadn’t squeezed into the electoral end zone — after an instant replay review by the officials — the Vikings likely would not have squeezed into their stadium subsidy end zone.

A Leader.  Powerful House GOP Speaker Kurt Zellers opposed the Vikings bill.  So did powerful House GOP Majority Leader Matt Dean.  That could easily have spelled the end for the Vikings.  After all, there aren’t too many major bills that pass the House with the leadership of both parties opposing the bill.

So if the DFL’s highest ranking House member, the often powerless Minority Leader Paul Thissen, had joined Zellers and Dean in opposing the bill, the Vikings fragile coalition probably could not have scored.

It’s not often that a minority party leader swings the balance in our polarized Legislature, but Thissen did.

A City Attorney.  With the Metrodome site as the only viable option at the end of the session, the whole effort would have collapsed without an endorsement by the Minneapolis City Council, a very tall order at the time.  And if Minneapolis City Attorney Susan Segal had not ruled that a city referendum provision didn’t apply to the City’s stadium proposal, because the City didn’t control the funding in question, City Council Member Sandy Colvin Roy made it pretty clear that she would not have been the final swing vote in support of the proposal.

Vikings MVP?

Think about that a minute.  If a political pundit had predicted before the session that someone named Susan Segal would be the key to whether the Vikings would get their new stadium, even many political savants would have said “who?”

But Susan Segal, Paul Thissen and 00.4% of Minnesotans all fluttered their relatively small wings, and the Vikings decade-long stadium loss streak finally came to an end.

“A game of inches,” indeed.

– Loveland

Note:  This post was also featured as part of the “Best of the Blogs” feature in Politics in Minnesota’s Morning Report.

Pulling Back the Curtain on the Minnesota Legislature

The one thing that Vikings Stadium proponents and opponents in the Legislature should be able to agree on:  The debate was very bad for all of their reputations.

Why?  Because there was an audience.  While the masses usually are mostly blind to what happens in legislative floor debates, a sizeable audience of casually involved Minnesotans were engaged enough in the high profile stadium issue to seek out legislative coverage on TV or the Internet.   My sense is that they were appalled.

Legislators didn’t really act much worse during the Vikings Stadium debate than they typically do at the end of any session.  It’s just that they usually behave badly in relative anonymity.  Usually, the only witnesses are jaded Capitol insiders, who can no longer be shocked.  Capitol dwellers – legislators, lobbyists, reporters and staff – take it for granted that legislators are breathtakingly rude and disrespectful to each other.  Every day, they see legislators use shallow “if she is for it, then I MUST be against it” policy logic.  To Capitol dwellers, self-serving partisan pranks are de rigueur.

But this is news to ordinary Minnesotans.  They hear about it, but they don’t often see it.

“I hardly ever watch the Legislature, but I tuned in for some of the big stadium debate…,” friends have been telling me.  Then their eyes bug out, and their mouths gape, as if they had just caught a glimpse of Lobster Boy and the Elephant Man at the carnival’s side show.  “Oh my.  I had NO idea.”

This reaction came regardless of how the individual felt about the outcome of the Vikings Stadium debate.  In a way, winners still felt like losers.

Lobster Boy indeed.  Half-baked Plan Z’s were sprung in the closing hours of a decade long debate.  The House’s top “leader” declared he was voting against the bill, but hoped it would pass.  Reckless amendment after reckless amendment were added, making the bill read like the contents of an elementary school Suggestion Box, instead of the product of a decade’s worth of expert study and analysis.

In the midst of a blinding blizzard of amendments, freshman Rep. John Kriesel plaintively held up a sign from the House floor reading “Help!”  From Baudette to Blooming Prairie, ordinary Minnesotans’ on both sides of the issue were collectively nodding at the sentiment.

A recent SurveyUSA poll found that only one of five (21%) Minnesotans approves of the job the Legislature is doing.  That number might be even smaller among those who watched a chunk of the Vikings Stadium debate.  Incidentally, Governor Dayton’s approval rating (56%) is about three times higher than the Legislature’s, despite the fact that he was in the center of the bruising stadium debate.  Demeanor probably explains some of this difference.  Dayton wasn’t perfect, but he wasn’t Lobster Boy.

When Dorothy of Kansas was shocked by what she found behind the Wizard of Oz’s curtain, she declared “you’re a very bad man.”  After Minnesotans pulled back the curtain of public indifference that usually covers up St. Paul’s secrets, they may be feeling the same way.

But most of the legislators aren’t bad people.  It’s just that powerful special interests, partisan bullies and fatigue don’t bring out the best in them.  Sometimes good people can be bad leaders.  As the Wizard of Oz sheepishly responded in his defense, “Oh no, my dear.  I’m a very good man.  I’m just a very bad wizard.”

Loveland

 

Note:  This post was also featured as part of the “Best of the Blogs” feature in Politics in Minnesota’s Morning Report.