Tag Archives: KSTP-TV

Scott Jensen’s Dramatic Fall Shows Ads Still Matter

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Among campaign professionals, debates continually rage about whether to invest in field organization or advertising. 

Advocates for organizing – phone-banking, door-knocking, yard sign placement, volunteer recruitment, helping voters vote, etc. – say that the best way to persuade and activate someone is one-on-one, preferably face-to-face.  They make the case that saturation advertising is increasingly tuned out by ad-weary voters and therefore is largely ineffective and a massive waste of limited campaign resources.

Those folks need to pay attention to the Minnesota gubernatorial race between incumbent DFL Governor Tim Walz and challenger Republican Scott Jensen.  KSTP-TV explains:

“There could be many explanations for why Republican challenger Scott Jensen has fallen so far behind incumbent Democrat Gov. Tim Walz two months before Election Day, but Jensen’s initial position on abortion and the resulting millions of dollars of TV ads on the issue is likely the biggest factor.

According to our exclusive new KSTP/SurveyUSA poll, Walz leads Jensen by 18 points, 51% to 33%. In our May survey, Jensen trailed by just 5 points.

“The results of this current poll are nothing short of stunning,” says Carleton College political analyst Steven Schier, citing the barrage of TV ads criticizing Jensen about abortion and education funding as difficult for the Republican to overcome. “The Jensen campaign has no money for messaging compared to the Walz campaign and the Walz campaign allies.”

As of late July, Walz had 10 times more cash on hand than Jensen, nearly $5 million compared to just over $500,000 for Jensen. Plus, a special interest group supporting Walz, Alliance for a Better Minnesota, pledged millions to run TV ads attacking Jensen.

Walz and his supporters have used advertising to put Jensen in a deep hole with only two months to go. The ads frame Walz as a unifying Governor who managed the state well during a difficult pandemic and is now presiding over a booming economy. They describe Jensen as an extremist whose own words show he wants to ban abortion and cut school funding, which are both unpopular positions in Minnesota. 

During the time those ads have been running, there has been a massive 13-point change.  Even if that poll is off by half, which is possible but unlikely, that still would be a very significant shift. 

Just as importantly, the pro-Walz ad campaign also frames the abortion issue as being about respecting doctor-patient relationships, and difficult, highly personal choices that women face. That is in stark contrast to the “baby-killing” arguments that anti-abortion candidates and groups have used to good advantage over the years.

In other words, progressives are, for once, using their advertising budget to play offense on this issue. It’s working, particularly with women voters who would be most affected if Jensen were elected and was able to ban abortion in Minnesota.

The race in this purple state — the only state in the nation with a divided state legislature — is sure to tighten over the next couple of months, in part because the cash-strapped Jensen will eventually start advertising his own charges and defenses at a time when inflation is high and the Democratic President is unpopular. But the last three months are a strong case study illustrating the power of advertising.

So yes, community organizing warriors, continue to knock on those doors and make those calls! (Just not at this crotchety introvert’s house.)  But campaigns also must continue to invest in repetitive messaging through carefully targeted, multi-media advertising.  As the beleaguered Scott Jensen will tell you, that still matters, a lot.

Empty Newsrooms Aggravate Pointergate-Type News Gaffes

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Betsy_Hodges_pointing_gangI can’t see into the heads and hearts of KSTP-TV reporter Jay Koll’s and his editors, so I can’t tell you if their Pointergate story was racially, commercially or politically motivated.

When a reporter at a station owned by a large political donor immediately jumps to the unlikely conclusion that a black man and a politician pointing at each other is evidence of the politician’s support of criminal gangs, these are certainly fair questions to raise.   But based on my dealings with reporters and editors over the last thirty years, I’d guess that the airing of the Pointergate story probably had a little to do with the biases that we all can fall prey to, and a little to do with what I like to call the Newsroom’s First Rule of Motion.

The Newsroom’s First Rule of Motion, is a cousin of Newton’s First Rule of Motion, which states that an object in motion tends to stay in motion.  That is, once a reporter puts a story in motion — interviewing a source, getting editorial approval to pursue the story, making a few calls, Googling a bit, and gathering video tape — the story will almost certainly be aired, even if it begins to reveal itself as lightly substantiated, unsubstantiated or demonstrably false.

It’s simple inertia.  Stories in motion tend to stay in motion.

Newsroom_workforce_chartThe Newsroom’s First Rule of Motion has always been a force, but it has become much more of a force since news organizations starting losing lots of money, and newsrooms consequently started getting much smaller.  These days, if a reporter invests time in a story, and the story turns out to be lame, sparsely populated newsrooms have fewer stories in their pipeline to fill the news hole.  Resource-wise, there is very little ability for unsubstantiated stories to die natural deaths.

Because of this, the small group of remaining editors are less likely to seriously question or kill a weak or false story.  Instead, they rationalize: “Well, we called the accused, so we’ll let viewers decide.”

As a result of this lack of responsible editing, we are treated to Mayor Hodges being forced to explain why pointing at someone is not ipso facto evidence of being pro-gangsta.

How do I know editors have become less likely to kill flawed stories?  I don’t have research, just observations.  I work in media relations, which occasionally calls for me to plead a client’s case to editors.   Years ago, editors as a group were much more likely to give clients a fair hearing, and occasionally conclude that a demonstrably lame or false story should not run.  Today, that almost never happens.

I have to believe that that is partly because financially stressed businesses can’t afford to have scarce hours, days or weeks of reporter time go for naught.  Like everyone employed by for-profit ventures, reporters and editors have productivity pressures.

Of course, there are other types of problems associated with lightly populated newsrooms.  With weaker newsrooms, it’s easier for scoundrels to get away with evil-doing, because there aren’t as many reporters available to put in the substantial amount of time and shoe leather that is often required to uncover evil-doing.

Whether because they are airing stories that should never air or missing stories that should be aired, smaller newsrooms make for less truth and light in our communities.

To be clear, I’m not saying Mr. Kolls and his editor should get a free pass for the Pointergate fiasco.  Whatever the actual reasons that the story aired, it is a preposterous story with ugly ramifications.  But I am saying that in addition to worrying about the bias issues associated with this specific story, we also should be worried about the lack of newsroom checks to prevent future unsubstantiated stories from airing.

– Loveland

KSTP-TV and #pointergate. Post-mortem of a Face Plant.

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Lambert_to_the_Slaughter[REVISED] If you’ve caught wind of KSTP-TV’s fiasco with Minneapolis Mayor Betsy Hodges‘ “gang signs” photo and wondered, “How the [bleep] does something that stupid, crass and cynical even get on the air?”,  let me try to help.

For some, the bottom line is simply that (veteran) reporter Jay Kolls all but played paid messenger for a cop shop hit job on a Mayor (and a police chief) the rank and file don’t much care for. (To which I usually say, “Beware a Mayor and Chief that crowd actually likes.”) But worse, for Kolls and KSTP, who are enduring a coast-to-coast savaging for both stupidity and racism, Kolls’ newsroom bosses consented to being played as badly as we was. To the point that they were so credulous they didn’t even bother with the minimum context of noting in their broadcast piece that the “gangbanger” (as Kolls has taken to calling the kid in question in a ridiculously defensive Twitter dialogue) was himself, at the time of the photo … participating in the get-out-the-vote effort mentioned only in passing.

I mean, this story is so nakedly and thoroughly targeted at a key demographic for local TV news you practically choke on it. And by that I mean this: The only viewers who were going to swallow this story — as Kolls and KSTP presented it — are fearful whites with little or no personal interaction with blacks or other minorities. People who almost never counter-balance the “news” they get on TV with any other stream of information, other than maybe an e-mail from an equally fearful friend or relative.

With the audience for local TV news was shrinking nearly as fast as it has been for daily newspapers (until a modest uptick in 2013) the core that remains is both older and (I strongly suspect) less socially sophisticated — i.e. more isolated from “criminal elements” than even 20 years ago. Where savvier news consumers have long since stopped rolling their eyes at the cliched/treadworn “if it bleeds it leads” news segments and turned off the local news altogether in favor of the internet, the crowd that remains faithful to local TV continues to be riveted by the relentless narrative of hardened thugs gunning down each other and therefore, soon to be blasting their way through the front doors of those same terrified viewers, never mind that their doors are in Maple Grove, Big Lake, Victoria, Edina and St. Cloud.

It was to that core local news crowd, primarily white, aged and out of step with the realities of modern urban America that Kolls and KSTP were appealing, and why they look like such pawns and fools today. (According to Pew research 54% of local TV’s news audience is over age 50. Although it could be worse. The over-50 audiences for Bill O’Reilly and Sean Hannity clock in at 64% and 66% respectively.)

Now, having spent a bit of time in the Hubbard Broadcasting empire, I’m not going to go call anyone over there a racist. Although how the racist overtones of this story didn’t head butt someone in the KSTP newsroom I fail to imagine.

What I will say is that the Hubbards themselves, having always been wealthy, are in fact “different”. They never have to deal with shareholders ranting on the phone about public face-plants like this bit of buffoonery or other embarrassments that might crater the stock price. Instead, you have a family operation that long, long ago got comfortable with doing a very public business in their own private way. A family long accustomed to seeing the world as they choose to see it reiterated on their air. in that context a story handed them by the cops (law and order) directly suggesting that the new Mayor (liberal and female) is sympathetic to thugs (young blacks) fits with the acceptable company narrative. Put another way, it appeals to viewers KSTP wants to appeal to.

More to the point, when you work for “the family”, especially in any kind of on-air or management position, you don’t have to wait for a call or e-mail telling you what to say and what not to say. If, for example, you’re a weatherman, you understand implicitly that human-caused climate change is a hoax and the sort of thing you never mention on air. It becomes a second nature. As part of the “team”, you absorb the essence of the family’s perspective like a kind of survival instinct. What the family prefers or doesn’t object to becomes what you deliver on air, if you’d like to hang around for a while.

That said, this “gang signs” thing Kolls put up is still beyond belief.

Jay, who I covered back in the ’90s and once brawled with over a story I’ve now forgotten (we later had drinks and smoothed things over) is on a “second chance” run with the Hubbards, having been “let go” and hired back at a time when older, white males are not exactly prime consideration for reporting jobs. The Hubbards are good about that kind of thing, perhaps because an older guy (or gal) given a second chance is uniquely grateful and more likely to deliver the type of news product most preferred by the forces upstairs.

Still … the astonishing things to me in this episode are that Kolls allowed himself to be tooled so flagrantly by the cops and then that this thing got past an editor. I mean in what universe does a professional news director in 2014 not look at this mess and say, “Uh, I gotta tell ya Jay, it looks to me like she’s just pointing at the guy. And remind me, what’s she doing with him, anyway? What? He was part of the vote thing, too! Well shit, we better get that in there somewhere.”

Pro news people I’ve known wouldn’t have touched this story if only on the grounds that they could smell a reporter getting tooled by the cops and that if the ran it they’d look so clueless and chumpy, to their professional peers.

And while I’m at it … how does a new director not say to her reporter, “For crissakes, how many dog whistles can one guy blow in the same story?”

So do I think Stanley Hubbard is happy about the way this thing is playing out? No, I do not. If no one had noticed or said anything, he wouldn’t have cared. (Hell, he probably wouldn’t have noticed). But now that his station (which is run by his son Rob)  is a national laughing stock, I’m guessing he’s having a bad day which means a few of his underlings are having a day that’s even worse.

Not that the first crisis management move won’t be to ignore the firestorm as long as possible and hope it fades away, obliterated by, you know, police tape video of a gang-banger shoot-out or something.