Quite frankly, it is unsettling when someone like David Plouffe says he’s never felt a higher level of personal anxiety for a presidential debate than the one tonight. Plouffe, if you follow the news, is the man who led Barack Obama’s two campaigns and has been through more debate prep and spin than he cares to remember.
Plouffe was talking with his fellow Obama team colleague David Axelrod and long time Republican campaign operator turned ardent Never Trumper, Mike Murphy on their “Hacks on Tap” podcast yesterday.
To summarize his key points of concern/anxiety and strategy for Biden:
1: Biden has to be not just “ok” or “passable” in the eyes of the general, largely disinterested public. He has to be surprisingly good. While expectations for him are low, despite Team Trump lately trying to re-imagine sleepy and senile a veteran, polished debater jacked up on coke or Mountain Dew, the TV audience — a much larger audience than has paid attention to this race until now — has to leave the night nigh-on-to-startled by the Joe Biden they’ve just seen. Anything less and the balance of the race remains static or, given a Biden flop, collapses to a point of no return.
2: Biden has to attack early and often on the abortion/reproductive rights issue and the threat of more like that to come given that Trump will likely have two more Supreme Court seats to fill next term. (He also believes CNN’s Jake Tapper and Dana Bash have to press that issue.)
3: On the economy, Biden has to have a deft pivot on Trump’s assertions that inflation and the world in general is out of control and things were much cheaper and calmer when he was in office.
4: If Trump comes out of the debate perceived as the victor, largely as a result of Biden fitting the perception that he is too old and feeble, Plouffe expects Trump to pass on the second debate in late September. He’ll have made his point and see no reason to risk a re-match. Likewise, Plouffe thinks Biden should consider something similar if he far exceeds expectations. In other words, this could be the one and only face-to-face we see … in a race where the country is unequivocally exchanging competence for chaos and personal retribution.
5: There has never been a debate remotely comparable to this one. No debate ever with so stark a contrast between the two candidates. Biden has to make that contrast indelible in the minds of viewers. And he has to do it while maintaining the image and tenor of the adult in the room.
Good luck, Joe.