As promised and on schedule Michael Avenatti has dropped another bomb on Brett Kavanaugh’s crater-filled road to the Supreme Court. Regularly tut-tutted over and dismissed as an ambulance-chaser non pareil Avenatti’s latest client — who is not anonymous — is prepared to tell the most lurid story yet of the young and entitled Mr. Kavanaugh’s sexual misadventures, in this case gang rape.

Avenatti popped up on Rachel Maddow’s show a couple of nights ago hinting at what was to come and vowing he would deliver “within 48 hours”, which he did. Again.

Mainstream, Big “J” journalism’s aversion to Avenatti is understandable, in normal times. Who hasn’t rolled their eyes and endured the righteous (righteous, I tell you!) indignation and oozing self-promotion of well-paid lawyers … performing in front of a TV camera? But at some point the bona fides of even the worst self-aggrandizer build up to the point where guys like Avenatti have to be taken seriously.

When you’re right, you’re right.

I mean, come on. TV in particular is clogged with regular players who either A: Have nothing new or significant to say, or B: Parrot whatever the network in question wants to hear, (so they’ll be asked back), or C: Are so far past their expiration date they’re like a straight-to-video sequel to “Weekend at Bernie’s”, (eg: Newt Gingrich, Rick Santorum).

So someone — Avenatti — who is demonstrably in on the action and accurately forecasting what’s coming next should have much higher standing, credibility-wise, than “the usual suspects.” And he does, if you just count CNN and MSNBC, where it seems he has a cot in the corner for easier access to the pundit desk.

But, Big “J” journalism? Not quite so much. Avenatti’s Monday night vow on Maddow’s didn’t create much more than a rustle in big city newspapers, caution toward self-aggrandizers being a primary default for “serious journalists” and anxious politicians, normally for good reason. But after a good year on the scene and a batting average Ted Williams could only dream of, it seems Avenatti is still on a “wait and see” with the self-proclaimed adults in the room.

I think of Avenatti every time I hear someone ask (in solemn theological tones) what Democrats should do if they regain power in DC?

Should they go full payback on Republicans, pulling every foul and miserable trick Mitch McConnell, Devin Nunes, Chuck Grassley and on and on and on have been pulling for the last 20 years? Or, should they hew to the proper course of, you know, “regular order” and follow time-honored (and now regularly violated) standards of civility toward the opposition while seeking to “reach across the aisle?” (Personally, I’ve reached the point that whenever I hear or read someone urging any liberal to “reach across the aisle” I stop listening or reading … right after I gag.)

Implicit in the question is that there is only a binary choice. Democrats can either adapt all the ham-fisted, nefarious, nakedly bullshit tactics McConnell, Nunes and crew have resorted to, or they can be the same earnest chumps they’ve been played for since  Republicans decided winning is “the only thing” and dialed nefarious to 11.

That’s dim thinking.

The Avenatti Model, if we dare call it that, is not nefarious, illegal or unconstitutional. But it is shamelessly aggressive. You isolate a key weakness (illegality) in the opposition and you zero in on it with full prosecutorial energy and zeal. You make the opposition pay a very high public price for nefarious activity. You use every tool at your disposal, which means exploiting Big “J” journalism, punditry and the entertainment industry. And you keep at it until the offense the opposition has committed becomes a permanent stain on their brand. In other words, you make them own their deviousness and bullshit.

(If the concern is you could over-play your hand — like McConnell et al — you’ll hear about it fast enough from the liberal base.)

No matter what happens during Thursday’s hearings, The Avenatti Model would move Christine Blasey Ford and every other woman prepared to speak out against Kavanaugh up to the next level of the court of public opinion. Namely, a coordinated series of TV interviews with — oh I don’t know, Oprah, “60 Minutes” or any of the gal hosts of the morning chat shows — and let the public get a full sense of who these women are and the credibility of their stories.

The effect would be to set the stain on Kavanaugh and his Republican handlers so deep it won’t how Lisa Murkowski and Susan Collins eventually vote.

Oh! Not polite and collegial?

Screw polite.