Super Bowl Bid Bust: Why Are We Destroying The Yard With The Pole Building?

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Minneapolis_The_Yard_winterYou may have seen the artist renderings.  The drawings lay out a vision for The Yard, the planned four-acre urban park adjacent to the mammoth new Vikings Stadium.  In the winter versions, the park is shown populated by happy, hearty Minnesota families  skating, admiring ice sculptures, making snow angels and generally laughing in the face of Old Man Winter.

Minneapolis_skating_outdoorsWhen I look at that rendering, I can clearly hear the soundtrack.

“When it snows,
ain’t it thrilling?  
Though your nose
gets a chilling. 
We’ll frolic and play
the Eskimo way. 
Walking in a winter wonderland.”

That, my friends, is us.  Minneapolis has the best park system in the nation, because Minneapolitans loves them some outdoor activities in all seasons.  That’s why this little outdoor space has emerged as one of the more intriguing, unifying and endearing elements of the Minneapolis stadium area vision.   It is a quintessential Minnesota kind of space being built on Minnesota’s most visible stage.

But the corporate types dreaming up the Super Bowl bid don’t see it that way.  They  promised the NFL muckety-mucks that they would replace The Yard with, well, The Pole Barn.

Minneapolis_super_bowl_-_Google_SearchWell, technically, I guess it’s going to be a tent, but in the artist’s renderings, the ginormous grad party tent looks more like a poultry pole barn to me.  To be fair, it does have a very snazzy Super Bowl LII logo on the roof, making it one of the more swank pole barns I’ve ever seen.

I understand what the Vikings owner Zygi Wilf and his merry band of corporate boosters are shooting for with this idea.  They wanted to reassure delicate NFL billionaire owners who have heard nasty rumors about Minnesota weather that we are in possession of heat, and are prepared to pipe it in wherever the partying swells desire it.

But making The Yard into the The Pole Building is going too far.  We don’t want the Goodyear blimp’s panoramic shots of  Super Bowl LII to portray a generic Super Bowl scene.   We want those  shots to portray a uniquely Minnesota Super Bowl scene.  We want to show the world happy, hearty Minnesotans laughing in the face of Old Man Winter.

After all, we are who we are, and we should be proud of who we are.  We want to show the world that Minnesotans don’t just survive winter weather; we find ways to have fun in winter weather.  Showing everyone skulking into an ugly heated tent paints quite the opposite picture.

To be clear, I’m strongly in favor of heat in February.  By all means, heat the airport, taxis, buses, trains, transit stations, skyways, hotels, convention center, shopping centers, restaurants, bars, strip joints, water parks, indoor skating rinks, theaters, museum and, of course, stadium.  Heck, I’d even be okay cranking it up a few extra degrees for those couple of weeks.

But don’t, repeat don’t heat, sterilize and corporatize the outdoor space that we are building to frolick and play the Eskimo way on the national stage.  Super Bowl week or not, let’s let Minneapolis be Minneapolis.

Loveland

Note:  This post also appeared on streets.mn.

One thought on “Super Bowl Bid Bust: Why Are We Destroying The Yard With The Pole Building?”

  1. This past weekend, a Star Tribune editorial weighed in on this issue:

    “The public first glimpsed the Yard as depicted in Ryan’s initial renderings: a lush public expanse of grass and trees framing the city skyline. Even in winter, with snow on the evergreens and skaters on a pond, the Yard was to be the “money shot” that defined our city and state to viewers worldwide, as well as a bustling activity zone for fans on game days and for neighbors and downtown workers on the other 355 days of the year.

    But a newer image adds tents of various sizes and exclusive activities for Vikings ticket holders for at least 10 days a year, plus events sponsored by the MSFA on part of the park for as many as 40 additional days. During rare mega-events like the Super Bowl or the Final Four, garish tents could cover nearly the entire park space, largely to accommodate national security requirements.

    The upshot is that, yes, the Yard still aims to be both active and attractive, but unfortunately with fewer trees and fewer permanent amenities (public art, fountains, cafes, etc.) than originally imagined, and with more open space for flexible programming, most of it public but some private.

    While that doesn’t rule out public skating in winter or soccer and outdoor movies in summer, all of the setting-up and tearing-down of tents and platforms will damage grass and other natural features and, more than that, will consume beauty and time that the public had expected to get.”

    http://www.startribune.com/opinion/editorials/261324051.html

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