“Clear,” “concise,” “simple” and “depoliticized” are not words you ever hear associated with the Affordable Care Act, or “Obamacare” as both friends and foes have come to call the national health reform bill passed in 2010.

But the Minnesota Council of Health Plans (MCHP), with an assist from the Children’s Defense Fund and the Minnesota Chamber of Commerce, managed to build a web-based tool that provides customized health reform basics in just a couple of minutes.

Take it for a quick test-drive, and/or recommend it to someone else who is struggling to understand the changes that are, like them or not, coming soon.

As any clear, concise and simple communications tool must do, this one leaves a lot unsaid and undersaid.  But it starts the conversation in a simple, non-political and non-intimidating way, something that neither the political left nor right have managed to do in the three years since the reform passed.

– Loveland