Franken and Dayton Approval Ratings: A Tale of Two Headlines

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Two recent Star Tribune headlines brought good news and bad news  to Minnesota DFLers about their top-of-the-ticket candidates, Governor Mark Dayton and U.S. Senator Al Franken.

Dayton approval rating at its highest

Franken remains a divisive figure

Franken_poll_headline_PDF__1_page_Wow, that must mean that Dayton’s poll numbers are dwarfing poor Al Franken’s, right?

Nope.   The actual Minnesota Poll findings told a completely different story than the Star Tribune’s headlines.

A similar number of Minnesotans approved of the jobs Dayton and Franken are doing, 58% and 55% respectively.  About the same number of Minnesotans have a favorable attitude of Dayton and Franken, 36% and 38% respectively.

Both DFL candidates are looking relatively strong at this very early stage of the campaign season.  Both candidates’ approval ratings are above the 50% mark, which is often considered a key benchmark for incumbents.

Franken’s 55% approval rating would be the envy of many other Democratic Senate incumbents around the nation, such as Alaska Senator Mark Begich (41% approve), Louisiana Senator Mary Landrieu (40% approve), North Carolina Senator Kay Hagan (36% approve), and Arkansas Senator Mark Prior (37% approve).  Likewise, Dayton’s 58% approval rating is higher than 19 other gubernatorial incumbents facing races in 2014.

It’s true that Senator Franken has extremely high approval ratings among DFLers (97% approve) and extremely low approval ratings among Republicans(15% approve), hence the “divisive figure” headline.  Dayton’s DFL approvers outnumbered his Republican approvers by a massive 4-to-1 margin, but the partisan gap for Dayton was not as large as the partisan gap for Franken.

That kind of large partisan divide is something you see in most political surveys these days.  It is a relevant subplot, but its hardly the most important finding to feature in the front page headline.

In the age of information overload, headlines matter, more than ever.  Headlines are the only thing that many busy news browsers see.  Browsers assume that headlines about a survey feature the most important “bottom line” finding of the survey. The Star Tribune is a very good newspaper, but this was not the Star Tribune at it’s finest.

– Loveland