Billionaire politiciian Donald Trump has discovered that being bluntly bigoted — as opposed to being racist the old fashioned way, through dog whistle politics like the rest of the Republican Presidential field — attracts bored political reporters and activists. In an indirect way, Trump’s new found infamy/popularity may be helpful to former Florida Governor Jeb Bush.

Prior to the Trump surge, Jeb Bush was being compared to his brother former-President George W. Bush, and he wasn’t managing that comparison well. He was hiring W.’s discredited neocon military and foreign policy advisers, and stating that he still supports the disastrous invasion of Iraq, even knowing what we know now about Iraq’s relative lack of threat to our national security. In other words, prior to the Trump surge, the myth of Jeb being “the smart Bush” and “the different kind of Bush” was being exposed.  Jeb Bush desperately needed a change of subject.

He got it. In the dog days of summer, we are no longer hearing about Jeb, the Bush family’s newest Bumbler-in-Chief. Now that Mr. Trump is emerging as a viable challenger, we are now talking about “Jeb the moderate.“ For Jeb, this is progress.

Substantively, of course, Jeb is no moderate. Consider:

• He has called himself the most pro-life Governor in modern times.
• He signed the “stand your ground” pro-vigilante gun law.
• He reduced the size of an already underfunded southern state government.
• He cut taxes on the wealthy.
• He ended affirmative action by executive order.

This is hardly a Republican “moderate” in the tradition of other Republican Presidents, such as Theodore Roosevelt, who was pro-union and anti-corporate monopoly, Dwight Eisenhower, who spent heavily on government-funded infrastructure and warned us about the military-industrial complex, or Richard Nixon, who created the Environmental Protection Agency and worked with Teddy Kennedy on a more generous version of Obamacare. Those are Republican moderates, not Jeb Bush.

By the way, I’m not alone in this conclusion. This is what other observers told the Washington Post about how Jeb governed:

When Bush left office, “he was widely, unanimously, unambiguously regarded as the most conservative governor in the United States,” according to Steve Schmidt, who was Sen. John McCain’s senior campaign adviser in the 2008 presidential race. Darryl Paulson, a professor emeritus of government at the University of South Florida, said, “He governed as a conservative, and everyone in the Florida Republican Party considered him a conservative.” Orlando Sentinel columnist Scott Maxwell stated it more bluntly: “a union-busting, school-voucher-promoting, tax-cutting, gun-loving, Terri Schiavo-interfering, hard-core conservative.”

Still, sitting alongside the boorish billionaire bigot Trump, Jeb is now being labeled a “moderate.”  Everything is relative.

In a Republican primary, it’s difficult to tell how this moderate label will impact Bush Part 3. On the one hand, many hard core conservative primary voters think “moderate” is a synonym for “sell-out,” and it will undoubtedly hurt Jeb with many of them. At the same time, those ultra-conservative voters are essentially being split 19 ways, with 19 stanuchly conservative candidates on the presidential ballot. This may leave room for Jeb to win a plurality of primary voters by piecing together a coalition of 1) genuine moderates, 2) conservative voters attracted to a candidate skilled at masquerading as a moderate in order to be successful in a general election, and 3) lightly informed voters inclined to impulse buy the name brand.

However it plays out, “Jeb the Moderate” stands a better chance of winning a general election than “Jeb the Bumbling Defender of W.” or “Jeb The Conservative Extremist Governor.” For that reason, Jeb ought to be sending Trump a giant bouquet of roses, for making him look reasonable in comparison.