Category Archives: Political ads

Stewart Mills’ Ad On Truth Serum

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This is the script of a political ad that was recently released by conservative Republican Stewart Mills III, who is running against DFL Congressman Rick Nolan in Minnesota’s 8th Congressional District.  The ad shows young Stew the third sporting the orange shirt worn by front line employees at the Mills Fleet Farm chain of big box stores that his family operates.

I’m Stuart Mills.  My family operates Mills Fleet Farm.

As a teenager, I worked here stocking shelves.  (chuckle)  Then I got promoted to mopping floors.

Now I run the health care program for thousands of our employees and their families.

Everyday, I see how Obamacare hurts small businesses and the middle class.

As your congressman, I’ll replace it.

I’m Stewart Mills and I approve this message, because we need to grow the middle class and get Minnesota back to work.

Stewart_Mills_III_orange_shirt

If Stew the third were injected with truth serum, the ad might sound more like this:

I’m Stewart Mills the third.  My family operates Mills Fleet Farm.

As a teenager, I worked there stocking shelves.  (chuckle)  Then I said,  screw this, daddy, make me a top executive faster than everyone else.  And he did.

In other words, I was born on third base, but think I hit a triple.

Now I’m fighting to protect my millions of dollars in inherited wealth.

But every day in Minnesota I see how 350,000 minimum wage workers have gotten a raise, 95,000 have new Medicaid coverage, and 2.3 million with pre-existing conditions have gotten their coverage protected through Obamacare.

As your congressman, I would oppose those things, and  offer no alternatives.

I’m Stewart Mills III, and a bunch of other folks with inherited wealth approve of this message, because they want a fellow silver spooner growing the upper class and putting ordinary Minnesotans back in their place.

 

Note:  This post was featured in Politics in Minnesota‘s Best of the Blogs.

Paul Begala: Wry Wing Politics Devotee

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Okay, call me a rube, but my obscure little blog doesn’t get linked everyday in Tweets by national talking heads like Paul Begala.  So when it happens, I have to take a moment to feel self-important, before I slink back to my dark  corner of the world.

Begala_tweets_wry_wing_politics

 

Yes, Paul (I call him “Paul” now) links to among the least unique posts I’ve ever penned.  (And trust me, there is plenty of competition for that honor.)  Yes, it is surely his first and last visit to WWP.  Yes, this happened because of Rick Weiland’s great work, not mine.

But still, a sideways glance from Paul freakin’ Begala makes a backwater gadfly’s little heart go pitter-patter, and page views go through the roof.

I’m thinking I’m probably now on his holiday card list, right?

South Dakota’s Rick Weiland: A Different Kind of U.S. Senate Candidate

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Most U.S. Senate candidates spend all of their time traveling to Wall Street, K Street, LaSalle Street, Montgomery Street, and Federal Street to beg for money from millionaires and billionaires who demand obedience after they’re elected.

Most U.S. Senate candidates produce phony cookie cutter ads whose stock photography make them all look and sound the same.

So, it’s refreshing to see at least one U.S. Senate candidate, South Dakota’s Rick Weiland, running a very different kind of campaign, on Main Streets running to reform Wall Street.    Three hundred and eleven South Dakota Main Streets, to be precise.

This video, shot and editied by the candidate’s son Nick, and song, performed by the candidate with family members and friends, isn’t the slickest thing you’ll ever see.  It might even be a little corny for some of you hipsters.  But it’s also a rare breath of fresh air in an all too polluted political atmosphere.

MN Congressional Candidates Take Note: 6 of 10 Americans Want To Keep Obamacare

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The reporting on Obamacare public opinion research has been consistently shallow, as I’ve noted for years.  Despite the many simplistic “Public Opposes Obamacare” stories and punditifications, a deeper dive into the polls shows that an overwhelming majority of Americans want to either keep the Affordable Care Act (ACA) as is, or improve it.

The latest Kaiser Family Health Foundation Tracking Poll, which was fielded prior to this week’s positive publicity about ACA insurance exchanges targets being met, finds that this trend is continuing.  Even after a pre-deadline deluge of anti-Obamacare advertising, Americans still oppose repealing the Affordable Care Act, by a huge 29% to 59% margin.  Independent voters, who will be so important in the upcoming mid-term elections, also overwhelmingly oppose the GOP’s repeal calls, by a 32% to 52% margin.

Survey__59_pct_want_to_keep_acaSo, nervous DFL congressional candidates, improvements to the ACA — a better exhange website, a more robust exchange call center, more exchange “navigators,” stronger enrollment incentives for young adults,  and/or a public insurance option — would be welcomed by voters.  But let your Republican opponents blather on about “repeal and replace” all they want, because it simply is not selling.

– Loveland

Note:  This post was featured in Politics in Minnesota’s Best of the Blogs.

DisHonourable

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Minnesota GOP gubernatorial candidate Scott Honour has a surname that sounds as if it was fabricated by a team of political consultants.  What, “Bob Dignity” wasn’t available to run for governor?

I don’t know a lot about Mr. Honour’s pre-political life, but from what he has published on his website biography, he sounds like a pleasant chap and a capable business person.

But so far, his performance since becoming a politician does not live up to the expectations set by his surname.

Mr. Honour has been busy making the case that Minnesota state government spending is out-of-control.  For instance, this campaign video claims:

“Did you know that our state is spending over twice as much per citizen as when I graduated from high school in 1984?  It sure doesn’t feel like we’re getting twice as much value for our money.”

That’s a potent political statement.  But is it an honorable statement?  A truly honorable leader would acknowledge that the median household income when Mr. Honour graduated from high school in 1984 was $22,415.00, while in February 2013 median household income had grown to $51,404, more than twice as high as it was in 1984.

As a successful businessperson, Mr. Honour surely understands that as household incomes have more than doubled between 1984 and 2013, the cost of just about everything else, including the major things government has to purchase – medical care, medical devices, pharmaceuticals, energy, asphalt, private and public sarlaries, technology, real estate, construction materials, etc. — have also gotten dramatically more expensive.  He is a bright and experienced enough businessperson to understand that economic reality, but he is not honorable enough to publicly acknowledge it.

So what’s the truth about state government spending in Minnesota.  A thoughtful and thorough Minnesota 2020 analysis recently found:

Adjusted for inflation, accounting shifts, state takeovers, and the tobacco bond sale, Minnesota is spending about $5.2 billion less (in 2012-13 dollars) than it was a decade ago. That’s roughly $730 less per capita, or an 18 percent decline in state expenditures.

Claims of rapid state spending growth are based on comparisons that fail to account for inflation, population, school funding shifts, and other one-time events that distort spending over time.

If legislature implements Governor Dayton’s current budget plan, by FY 2016-17 Minnesota’s adjusted per capita spending would still be $500 less than it was a decade ago (FY 2002-03).

Continue reading →

Legislators Defending Gay Marriage Vote Should Ask “What Would Wellstone Do?”

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If I was a DFL state legislator in St. Paul or Minneapolis who supports gay marriage, I’d be elated about today’s Star Tribune Minnesota Poll showing 46% of Minnesotans agreeing with “the Legislature’s decision to legalize same-sex marriage.”  After all, two-thirds (66% agree) of residents of Hennepin and Ramsey Counties and even more DFLers (78% agree) are on my side.

But if the majority of my constituents were outside of those core Twin Cities counties  (only 37% agree), over 35 years old (only 41% agree) or earning under $50,000 per year (only 37% agree), I’d be on edge.

A lot of newly elected DFL freshman are in this position.  If I were them, I would be thinking WWWD – What Would Wellstone Do?

The late Senator Paul Wellstone was much more liberal than the majority of his constituents, just as DFLers in Greater Minnesota are on this issue.  Still, Wellstone was widely respected, even by those who disagreed with him, in large part because he was proactive, sincere, respectful, civil, unapologetic and direct about his disagreements with constituents.  When explaining differences, he made values-driven arguments, not politics-driven arguments. Continue reading →

Can Norm Coleman Recover From His Recent Tea Party Cheerleading Role?

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So, Norm Coleman won’t rule out a run for Minnesota Governor.  Well, let’s see, what has Norm been doing to ingratiate himself with Minnesota voters since he lost to Al Franken in 2008?  He:

1)   Moved out of Minnesota at the first opportunity.

2)   Became a Super PAC (Congressional Leadership Fund) political hit man doing the dirty work for a group of Tea Party-controlled House members sporting a 9% approval rating, an all-time historic low.

Continue reading →

Three Reasons For The Silence On The Campaign Trail About Vikings Stadium Subidies

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In 2012, the dominant issue in the Minnesota Legislature was the debate about public subsidies for the Vikings Stadium.  No issue was more emotionally charged.  No issue was more polarizing.  No issue was more heavily covered in the news.

So just a few months later, why is this marquee legislative issue such an insignificant factor in the campaign for control of the Minnesota Legislature?  After all, based on last year’s debate, you might expect that  it would be The Issue out on the stump.

But I’m not seeing it.  The issue hasn’t been raised once in any of the many political direct mail pieces that have clogged my mailbox, or cable TV ads flooding my living room.  Moreover, I Googled “Vikings Stadium and election,” and found no stories where the mother of all legislative Issues was playing a prominent role out on the political hustings. Continue reading →

Governors Glum and Glummer Team Up In Voter Restriction Ad

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In an era of extreme partisan polarization, DFL Governor Mark Dayton and Republican former Governor Arne Carlson have teamed up in an interesting bipartisan effort to defeat the highly partisan voter restriction constitutional amendment.

While I admire the integrity of both men, let’s just say these are not two of the more perky pitchmen you’ll ever hear. Minnesota has been host to the filming of Grumpy Old Men, Grumpier Old Men, and, now, Grumpiest Old Men. Continue reading →

Anti-Marriage Ban Ads Are Rove-esque

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Bare knuckles political consultant Karl Rove was famous for advising former President George W. Bush and other conservative clients to attack their opponents’ strengths, rather than their weaknesses.  For instance, Bush’s 2004 opponent John Kerry was a war veteran and hero, while Bush got a draft deferment.  But before Rove was done, Kerry’s heroism somehow was twisted to be a political weakness, rather than the strength it should have been.

Fortunately, gay marriage supporters have taken Rove’s strategy to heart, and this time are using the power of the strategy for good instead of evil.  Two ads they recently released go directly at the strengths of the groups trying to ban the freedom to marry – the skepticism of the elderly and aggressive opposition of some religious leaders.

These ads counter the conventional wisdom that religious leaders and seniors are universally opposed to gay marriage.  It frames the issue as a referendum on love, individual freedom and religious freedom.  It shows that skeptics’ opinions are evolving, and that even historic opponents are seeing the issue in a new light.

These are outstanding ads, alternatively moving, funny and thought-provoking.  And again, they go directly at the strengths of the marriage banners.   If he could manage to get over his anti-gay bigotry, Karl Rove would approve.

– Loveland

Poor Kurt Bills Needs To Learn Modern GOP Fundraising Tactics

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I’ve got a tip for poor Kurt Bills or any Republican candidate out there running low on cash:  Say something really, really bizzaro.

I don’t mean a mere gaffe, or run-of-the-mill lie.  I mean the kind of batty stuff that used to get people drummed out of politics.  Because in the increasingly outlandish Republican Party, such rantings are a money magnet.

In today’s Republican Party, if you caterwaul “YOU LIE!” at the President of the United States during a quiet moment of a formal occasion, you no longer will be interrogated by the authorities and have a lifelong security clearance flag on your record.  Instead, you will receive a quick infusion of $200,000 from adoring Republicans.

If you state as incontrovertible fact that 80 Members of the United States Congress are members of the Communist Party, with much less evidence than disgraced Joe McCarthy brought forth, you will no longer be marginalized in American politics.  Rather, you will immediately use your hallucination as fundraising fodder, and be rewarded with a seven-figure avalanche of cash.

If it comes to light that you sexually harassed numerous women while married, you will no longer be ostracized by vigilant marriage-defending Republicans.  You will immediately receive a flood of $400,000 from them, and see your poll numbers spike.

And if you give voice to your reckless McCarthyesque delusions about terrorists infiltrating Hillary Clinton’s inner circle, you will no longer see your career fade to irrelevance the way McCarthy’s did.  Instead, you will open your mailbox to find a cool million waiting for you.

All of which is to say, Minnesota congressional candidate Mike Parry is a political genius.  Because now that he has viciously accused the Governor of being a drug addict with absolutely no evidence, and even ultra-conservatives in his own party contradicting him, he will not be quietly walked off the Republican stage before he does the Party more damage.   Instead, he will probably see Minnesota Republican activists flock to him with wallets wide open.

Therefore, look for U.S. Senate candidate Kurt Bills, now sitting on a mere 6,000 bills, to say something kooky in the coming days to revitalize his somnolent campaign.  I’m talking even loopier than “look at me, I’m Paul Wellstone!”  Perhaps he could accuse Senator Kloubachar of being a cleverly disguised blood thirsty space alien pedophile cannibal commie intent on overthrowing God, and Smith & Wesson, through provisions she has secretly inserted into the tax code, in invisible ink.

That ought to get him a seat on Hannity tonight, and several million dollars in the bank by morning.

– Loveland

 

Note:  This post was also featured as part of the “Best of the Blogs” feature in Politics in Minnesota’s Morning Report.

Twenty Debates? Oh No, Mr. Bills!

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“Less is more,” minimalist designers tell us.  “The law of diminishing returns,” economists explain.

And so it goes with campaign debates.

Campaign debates serve a lot of important purposes for our democracy. They are a more efficient way to communicate with voters than door-knocking or pressing the flesh one clammy hand at a time.  They get candidates off-script, which captures rare moments of candor, humor, humanity, intelligence, stupidity and reality.  They cover more issues than ads, direct mail and other forms of political communications, which exposes candidates’ depth, or shallowness.

But clearly, there can be too much of a good thing.  In the 2010 gubernatorial campaign, Mark Dayton, Tom Horner, and Tom Emmer debated and debated, and debated some more.  They debated an eye-glazing 25 times.  Most of the debates ended up getting ignored by reporters, and just about everyone else, because they became complete and utter re-runs. I mean, even if you love Gilligan’s Island, and who amongst us does not,  the 25th time you see a re-run about Gilligan’s pedal powered bamboo car is significantly less riveting than the first 5 times.

As Washington University political scientist Steven Smith observed about the 2010 marathon debate-a-thon:

 “…there is a point of diminishing returns and I think in the Minnesota case we may have reached the point in the last month where there have been so many debates that the individual debates just don’t receive much attention.

Now in 2012, State Representative Kurt Bills wants to debate U.S. Senator Amy Kloubachar 20 times over about 90 days.  This desire likely has less to do with Bills‘ love of debates than it does with the fact that his campaign is broke and having a difficult time delivering his oddball Wellstonian-libertarian fusion messaging.

Though Kloubachar is a bright and skilled debater, her campaign strategists would prefer to keep the popular incumbent in highly controlled settings until Election Day, to preserve her large lead.  Therefore, so far they have agreed to two debates.  For context, former U.S. Senator Norm Coleman agreed to debate challenger Al Franken five times.

Somewhere between Kloubachar’s 2 and Bills’ 20 is a reasonable number.  I’d say the number is no higher than 10.

Here is my rationale:  Most of what is learned by undecided voters through debates is conveyed through news coverage.  After all, the people actually attending the debates, or monitoring them start-to-finish on TV or radio, are predominantly voters who made up their minds long ago.  So, when the news coverage stops, the debates pretty much stop yielding benefits for undecided voters.

Minnesota’s newsrooms continue to shrink dramatically, and are decreasingly willing to cover politics, particularly broadcast news outlets.   Given those unfortunate trends, I find it difficult to believe that the Minnesota’s press corps will give decent coverage to more than about 10 debates.

So, I’m all for debates.  And two is not enough.  But oh no, Mr. Bills, not 20.

– Loveland

 

Note:  This post also was featured as a “best of the best” on MinnPost’s Blog Cabin feature.

Missing: Kurt Bills

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If anyone has seen this man, please notify the authorities immediately.  His name is Kurt Bills, and he has been missing since the moment in mid-May that he was endorsed by the Minnesota Republican Party.

It is feared the man is squandering his donor’s money on bizarre, inscrutable ads that are invisible to the swing voters that he needs to win over in order to have any hope of defeating overwhelmingly popular U.S. Senator Amy Kloubachar.

The man is likely dressed like Rod Sterling, muttering about the gold standard, and attempting to use “Minnesota Dollars” to purchase additional cryptic ads.

His Party is worried about him, and would appreciate any clues about his whereabouts.

The Unofficial Backgrounder For Getting To Know Tim Pawlenty

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For the national news media scurrying to cover Minnesota Governor Tim Pawlenty’s impending Vice Presidential nomination by Mitt Romney, here are a few facts that may not be included in the Romney for President news release:

The “Fees”.  Like any obedient GOP presidential aspirant, Tim Pawlenty HATES him some taxes.  He will stress this fact dozens of times per speech.  But the less publicized aspect of our former governor is that he actually loves him some “fees.”  GOP former Minnesota Governor Arne Carlson points out that Pawlenty actually passed the largest tax increases in Minnesota history.  But national reporters should not listen to people like Arne Carlson.  Fees are revenue collected from citizens by government so the government can provide services, and national reporters should understand that is completely different from a “tax.”  Reporters covering Pawlenty will need to take a crash course on how to speak Pawlentese. Continue reading →

DFL Statewide Media Campaign Needed: “Replace The Worst Legislature Ever.”

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“All politics is local,” Democratic House Speaker Tip O’Neill famously proclaimed.   To question this proclamation in DFL activist circles is a bit like questioning the Gospel in church circles.

But, unusual times dictate that the DFL candidates for the State Legislature broaden their messaging beyond the predictable O’Neilian “I brought home the bacon” messaging.  After all, the reality of these fiscally austere times in St. Paul is that Minnesota legislators have been bringing home festering carcasses, not bacon, and that is not going over real well locally.

(Incidentally, at the congressional level, New York Times whiz kid Nate Silver makes a compelling case that “all politics is local” hasn’t been true for a long time.)

Therefore, in 2012 I’d argue “all politics is local” is a dumb strategy for for DFL legislative candidates.  This year, the Minnesota DFL should use more of a statewide messaging and media strategy than they typically do.

I nominate this theme for a statewide TV and radio campaign to serve as an overlay for individual candidacies:

“Replace the worst Legislature ever.”

Real subtle, right?  And I’m not kidding.  This rallying cry works because it is simple, provocative, sticky, and, most of all, true.

Just ask the people of Minnesota.  The current GOP-controlled legislature is the proud recipient of a 19 percent approval rating, which appears to be the lowest approval rating  anyone can find on record.

Ponder on that for a moment.  The worst approval rating ever.  This is a truly putrid moment in Minnesota political history.  Therefore, the minority party needs to make “worst Legislature in history” the rallying cry of a unified TV and radio campaign to unseat the majority party that gave this special gift to Minnesotans .

Such a campaign might sound something like this:

 Who says the Republican-controlled Legislature is the worst in Minnesota history?

Minnesotans.  In surveys, Minnesotans give this current Legislature the lowest approval ratings in the entire history of our state.

Not just lousy.   Not just terrible. The.  Worst.  Ever.

Why?

Their shameful use of our local school funding as their own personal ATMs.

Their bizarre obsession with policing Minnesotans’ personal lives.

Their stubborn refusal to take a balanced approach to the state budget.

Their reckless shutdown of our state parks and government.

For the past two years, Minnesotans have watched all of this in horror.

Now, it’s time to send a clear message:  It’s time to replace the worst Legislature in Minnesota history…and move forward with a new Legislature, and a fresh start.

Tying together legislative races into more of a statewide campaign would mean the DFL would need to focus much more than usual on statewide messaging and media, and much less on localized messaging and media.   That’s an extremely unpopular proposition with local candidates, who want the campaign to be more about them personally.  But in times like these, statewide political leaders need to have the courage to seize the historic political opportunity before them.

Many voters – particularly the much larger group of less active voters that turn out in presidential election years – don’t know much, or anything, about the candidates in down ballot races.  A memorable theme can guide them.  “Replace the worst Legislature ever” does that.  “Support good old Senator Bob because he brings home the bacon” does not.

So sorry, Tip, this campaign needs to focus on the smelly statewide whole, not the local parts.  This year, the DFL can, and should, run a unified statewide campaign against the the Republican Party’s Frankenstein — the Legislature that Minnesota citizens say is the worst ever.

– Loveland

 

Note:  This post was also featured as part of the “Best of the Blogs” feature in Politics in Minnesota’s Morning Report.

Minnesota Now Has To Look To South Dakota For Interesting Political Ads

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For a time, the nation looked to Minnesota for innovative political ads.  Working with local ad pros in 1990, an obscure college professor’s “Fast Paul” and “Looking for Rudy” TV ads were a national sensation.

Since then, Minnesota’s pols have gone conventional.  Most ads now follow The Recipe:

Ominously droning music.  Grainy photo of Evil Opponent caught in an unflattering facial expression. The Big Accusation(s).

Transition to heroic music!  Lovely images of Our Photoshopped Candidate helping school children read, seniors do paperwork, and veterans secure their lapel pins! Images of Our Photshopped Candidate working at his desk in the wee hours, and in front of a sea of flags inspiring the masses with a forceful finger jab in the air! Call-to-action!  Logo!  Disclaimer.

Sound familiar?  The ingredients to The Recipe never change appreciably.  Just add special interest money, and repeat ad nauseum.

The Recipe produces ads that are so similar in tone and feel that it is very easy for voters to tune them out.  Nothing about them sparks enough curiosity to prevent voters from closing their ears, changing the channel, or skipping the commercial via DVR.  For this reason, The Recipe remains more effective than most tactics, but much less effective than it once was.

Still, year after year, political consultants convince politicians and special interests to bake up enormous batches of The Recipe.  Consultants push it because it is relatively fast to produce, low-budget, and low-risk.  Just shoot stock video and drop it into the template.  Those are somewhat defensible reasons.  But consultants also push mass production of The Recipe because it earns them a high profit margin, in the same way that any assembly line has higher profit margins than customized craftsmanship.  The Recipe often serves the constulant’s needs more than the candidate’s needs.

In every election cycle, there are a few exceptions to the rule.  Wellstone in 1990 was one.  Jesse Ventura had a few.   A couple of years ago, Steve Novick in Oregon was another.  This month, there is a pretty decent non-conventional web video from South Dakota congressional candidate Jeff Barth:

Scoff at the production value if you like.  Look down your nose at the campy humor.  But this video, airing for free, has had over 150,000 YouTube viewings, due to peer-to-peer sharing, and referrals from free airings on news programs.  For a primary candidate in a state of 380,00 voters, that’s a big deal.  And unlike conventional ads, it is airing for free.

Why is something like this successful? After all, it’s not nearly as glossy, glib or compact as The Recipe.  Barth’s video is successful because it is many things that the 30-second cookie cutter ads are not.  It’s unique enough to draw you in.  It’s funny enough to cause you to want to share it.  It’s informative enough to make it worth your while.  It’s provocative enough to stick in your memory.

Even if you only watch this video once, you come away knowing something about the candidate’s background, personality and approach to life and politics.  This video leaves me thinking this guy Barth might not be another risk averse  congressional clone.  In a year when job approval ratings for Congress are at 10% that “not like the others” message is a strategically important leave behind.

Will anyone in Minnesota be imaginative and courageous enough to do anything unique with their political ads this election cycle, or can we look forward to heapin’ helpins of The Recipe?

Loveland